See below for MANAGERS' recommendations

Edgar Morin's recommendation

I have had the pleasure and honour to know Edgar Morin, who is one of my main masters, for almost 40 years. I sent him my first book and he invited me to participate in seminars with some of my other masters. Ten years later he sent me a recommendation letter : Edgar's letter about Dominique
Dominique's speech at the UNESCO when Edgar turned 80

Morin talks in "frenglish" about Complex Thinking for a Complex World
Morin présente les fondements de la chaire de la complexité à l'ESSEC
Morin talks in French about


An Appreciation of Dominique Bouchet by Professor Sidney J. Levy

As of this writing I have known Dominique Bouchet for 23 years, 132 days, and two hours, having met him on the morning of May 15, 1989. We met at a Marketing and Semiotics Symposium at the University of Copenhagen. Dominique was at that time an associate professor in the department of marketing at Odense University, which later became the University of Southern Denmark. My wife, Bobette, and Dominique amused each other with notes commenting about the presentations, finding themselves markedly compatible in their good humor and human interest. We fell in love with Dominique and later with his wonderful family. I admired him for his two doctorates, one from the Sorbonne in international economics and another in sociology from École Nationale des Ponts et Chaussées, for his encyclopedic knowledge and for his bright, enthusiastic, and forthcoming character. I have followed his career as he grew in the importance of his role, developed his department at the university, contributed research on significant topics, and mentored doctoral students from around the world, consulted on major projects. A man of parts, he also takes great pictures and sings energetically with his guitar. I have enjoyed having him as a close friend, visiting with him, his family, his faculty, and his students. I wrote this to tell him (and readers) that I think so highly of him and his accomplishments.

Sidney J. Levy, Ph.D

Coca-Cola Distinguished Professor of Marketing
Eller College of Management, University of Arizona

Charles H. Kellstadt Professor Emeritus of Marketing
Kellogg School, Northwestern University


A positive comment from an American colleague

Professor Nikhilesh DHOLAKIA wrote this on Linked in:

“At University of Southern Denmark (USD), Dominique Bouchet has had a momentous impact. Under his leadership, a foremost research group on interpretative and crosscultural research in business and consumer behavior has flourished at USD. The only other group of comparable stature is at Harvard Business School, and possibly now emerging at York University’s Schulich School.” Nik DHOLAKIA March 18, 2004


Danish “Researcher’s prize” for “Transcending research”

On Nov. 28, 2007, Professor Dominique Bouchet awarded the Danish “researcher’s prize” for “transcending research”
DM’s Research prize 2007 DM – Dank Magisterforening is the Danish Union of Professors and Researchers within the fields of Humanities, Sciences, & Social Sciences.
The jury expressed its nomination as follows:
“Dominique Bouchet succeeds in moving his research into a transcendent scientific space that challenges the Danish tradition within Social Sciences. By his vivid interest in the principle of change, Dr. Bouchet conveys significant inspiration to science in general. Therefore, in his capacity as an original and transcending researcher, Dominique Bouchet is awarded the researchers’ prize.”

Link to a pdf file where the text above is translated in 16 languages



Recommended by Maunu von Lueders

Top qualities: Great Results, Expert, Creative

“I met Professor Dominique Bouchet for the first time about 17 years ago when I sat in the audience listening to him deliver a brilliant presentation about of consumer behavior. I became instantly captured by his knowledge, insights and wisdom and I knew immediately that I would like to continue to learn from him. This has led to many occasions when I have had the pleasure of engaging with Professor Bouchet. I have had the opportunity to bring him to share his inspirational wisdom with both colleagues and customers when I have organized various types of events and meetings. Dominique Bouchet has a very curious and open-minded intellect. He combines this with a lot of thorough reasoning before coming to conclusions. Professor Bouchet has also a gift of captivating his audience in an energetic, entertaining and convincing way when he presents or argues his theories, findings and conclusions. For Dominique Bouchet communication is definitely a two-way street. He absorbs information, images, impressions and expressions and processes them effectively to be added to his vast knowledge base. Although Professor Bouchet covers a wide range of knowledge and expertise in many areas I personally admire his exceptional knowledge and skills when it comes to the area of cultural differences and the interaction. His ability to articulate in several languages in an enthralling way is also a unique gift. Therefore his guidance in the area of cultural interaction would be highly beneficial for those who in their professional or personal lives are involved in cross-cultural activity. In conclusion I would like to say that Dominique Bouchet is a very warm, fun, generous and compassionate person. He has a unique ability to pick the best out of his fellow humans and he is a master of breaking boredom and frustration. I feel very privileged to have had Dominique Bouchet as my mentor and friend during many years.” May 2012

Maunu von Lueders
Currently : Regional Vice President Asia Pacific International Air Transport Association IATA
111 Somerset Road, # 14-05 TripleOne Somerset, Singapore 238164
Office: +65 6499 2290 Mobile: +65 9788 2646
Formerly : Director, Paravion Promotion Ltd; Chief Executive Officer JetLite India Ltd; President and CEO Flynordic – Nordic Airline Holding AB; Vice President Sales OneWorld Management Company, OneWorld Alliance; General Manager / Vice President Finnair Pic.

Recommended by Carlos Cortes

"I first met Prof. Bouchet in Madrid when he was a guest speaker at a reception offered by the Danish Embassy. The idea of these meetings was to invite top directors of Danish Companies operating in Spain to share professional experiences and to listen to a guest expert whose lecture could be of interest for us and our Companies. The lecture was so interesting and the expertise of the speaker so notable that two days later I proposed to my Headquarters in Denmark to deeply consider a collaboration with Prof. Bouchet. My Group followed through on my recommendation with events both in Denmark and Spain and the results were excellent. Our organizations deeply appreciated the seminars, and the lessons learned made it easier to better understand the differences within our own organization. Cross cultural understanding must be an asset, and never a barrier in multinational organizations. Because of his academic background, professional experience and cultural knowledge, Prof. Bouchet is the ideal partner for a Company seeking to make progress on this crucial issue". May 2014

Carlos Cortés
General Manager (1997 - 2013)
ALK - Abelló, S. A. (Spain)

Recommended by Nikolaj Knudtzon

“When you meet Professor Dominique Bouchet live in action you realise that you will ned all corners of your senses and perceptions and allow your mind, your comfort zones and your basic understandings to be challenged. Professor Bouchet is engaging in the words essence and it becomes an experience you remember supported by his visuals that kind of creates the memory. In my work with commercial parts of organisations internationally the insights and knowledge from Professor Bouchet has been of great value for me and the management teams we worked with. The intercultural awareness, understanding and acceptance created by our workshops is a strong base for the behavioural elements we wanted to improve. Professor Bouchet has a very special ability to create insight and guide you in the cultural interaction that has high level of complexity and dynamics. It has been of benefit as well for cross country, cross functional and cross company cultural situations - the last in relation to M&A scenarios.” June 2014

Nikolaj Knudtzon, Senior Vice President, Head of People & Culture at Danske Bank
Formerly: Head of HR in Europe and Canada in Takeda Pharmaceutical International GmbH (based in Zürich) and in Nycomed Holding as International HR Director supporting Commercial organisations in 50 countries world wide

Anbefalet af Hans Erik Brønserud

Som administrerende direktør i Middelfart Sparekasse lærte jeg professor Dominique Bouchet at kende helt tilbage i 1990. Jeg havde læst nogle artikler af Dominique om strategi og markedsføring, og da vi i Sparekassen stod foran nogle afgørende strategiske beslutninger om udvidelse af vores markedsområde, kontaktede jeg Dominique for at diskutere mine overvejelser. Det blev en meget positiv oplevelse, idet han kom med en række spændende betragtninger, som jeg aldrig selv havde overvejet at lade indgå i min endelige beslutning.

I årene der fulgte, holdt jeg løbende kontakt med Dominique, og hver gang jeg havde brug for at få vendt nogle dilemmaer, var det betryggende at kunne henvende sig til ham, for at få sat dem ind i en større sammenhæng.

Ved siden af den personlige kontakt, har jeg også anvendt Dominique som foredragsholder, både på medarbejderkonferencer i Sparekassen og i andre sammenhænge. Blandt andet har jeg, i min egenskab af medlem af komiteen for Lillebælt Folkeuniversitet, formidlet, at Dominique blev en af sæsonens forelæsere i 2014.

Dominique Bouchet er en fantastisk inspirationskilde, både igennem hans forelæsninger, hans bøger og artikler, og når man som enkeltperson har brug for at drøfte komplicerede problemstillinger. Der ud over er han et dejligt menneske at være i selskab med, og sammen med ham kan men være sikker på, at der både er humor og overraskende indfald i vente.

Hans Erik Brønserud, Fhv. adm. Direktør i Middelfart Sparekasse

Anbefalet af Mette Fjord Nielsen

“Jeg har lært Professor Dominique Bouchet at kende som underviser i Markedsforståelse og Kommunikation på MPM studiet på Syddansk Universitet (Master of Public Management). Gennem en engageret og levende undervisning sammensat af forskningsresultater, referencer og anekdoter fik Professor Dominique Bouchet vakt min interesse for, og forståelse af relevansen af marketing for ikke kommercielle organisationer.
I min organisation, Center for Planlagt Kirurgi, Regionshospitalet Silkeborg, er vi i høj grad afhængige af et godt omdømme, der er medvirkende til, at vi kan tiltrække patienter til planlagte kirurgiske indgreb fra hele landet. Professor Dominique Bouchets omfattende viden, indsigt og forståelse for Corporate Communication , marketing og samfundsforståelse generelt, har været en stor inspirationskilde, og jeg benytter mig ofte af det jeg har lært.
Jeg har efter MPM studiet ved flere lejligheder været i kontakt med Professor Dominique Bouchet, da han har været patient på min tidligere arbejdsplads Vejle Sygehus, og været oplægsholder på et lederseminar som jeg arrangerede.
Da Professor Dominique Bouchet var i et patientforløb på Ortopædkirurgisk afdeling på Vejle Sygehus, tilbød han mig en tilbagemelding på sin oplevelse af forløbet.
Professor Dominique Bouchet er nysgerrig og videbegærlig på en konstruktiv og lærende måde, og jeg fik en meget detaljeret gennemgang, nærmest et sociologisk feltstudie, af et patientforløb set med patientens øjne. Professor Dominique Bouchet var heldigvis meget tilfreds med forløbet, hvilket naturligvis blev kommunikeret ind i organisationen, men jeg fik også udpeget områder, hvor vi med fordel kunne øge den patientoplevede kvalitet og service.
Professor Dominique Bouchets evne til at se på en udfordring fra adskillige vinkler, med udgangspunkt i en omfattende forskning, stor kulturforståelse, en kreativ tænkning og en åbenhed overfor omgivelserne, gør at han er et oplagt valg som oplægsholder på konferencer, samt som partner i organisationsudvikling.

Mette Fjord Nielsen, Oversygeplejerske MPM,
CPK, Regionshospitalet Silkeborg, Hospitalsenheden Midt

Anbefalet af Frants Christensen

Dominique er en utrolig god formidler af selv meget svært stof. Fra min tid som studerende erindrer jeg hans undervisning, som noget af det mest spændende på studiet, og da jeg år efter selv begyndte at undervise i sociologi på cand. merc. Studiet tog han et par lektioner, hvor han tog de studerende med storm, – det var svært at komme ind bagefter!

Også udenfor universitetet har jeg oplevet Dominique som en god formidler, der ikke bare snakker selv, men i vid udstrækning inddrager og har respekt for sit publikum i sine overvejelser. Jeg er selv organisationskonsulent og har i mit daglige arbejde anvendt mange af Dominiques materialer i forhold til ældreområdet, bl.a. hans film, om hvordan man sikrer integration “De sammenhængende bånd” og noget af det seneste omkring hvordan man kan sikre den bedste udnyttelse af velfærdsteknologi.

Dominiques materiale og oplæggene har inspireret mig til at gå internationalt for at skabe en debat på tværs af landegrænserne i Europa, hvor der er en kreds af ledere og undervisningsinstitutioner rundt om i Europa, som har sagt god for at deltage i et Leonardo da Vinci program baseret på Dominiques ideer.”

Frants Christensen, Stifter og Partner i TISTURION,, (August 2012)

Anbefalet af Andreas Munk Jensen

Dominique nyder som underviser og vejleder den største respekt hos mig. Han stiller sig ikke tilfreds med et middelmådigt engagement, hverken fra ham selv eller hans studerende. Som underviser udfordrer Dominique ved at tilrettelægge sin undervisning omkring aktiv deltagelse og læring, og som vejleder, fagligt såvel som karrieremæssigt, stiller han de svære spørgsmål og er vedholdende i sin insisteren på at man som studerende og menneske gennem engageret refleksion kan nå nye højder. Dette har jeg oplevet på egen krop og jeg skylder derfor Dominique meget for såvel mine karrierevalg som akademiske retning og formåen.
Dominique har derfor min varmeste anbefaling og jeg vil tilråde enhver studerende at åbne sig for hans energi og faglighed.

Andreas Munk Jensen, Projekt Manager at Demola Southern Denmark.

Témoignage de Jean Eberhard

Dans le cadre d’une amitié née il y a une vingtaine d’années, le Professeur-Chercheur Dominique Bouchet de l’Université du Danemark du Sud, m’avait fait l’honneur d’intervenir sur le thème de la Communication Interculturelle», devant les étudiants d’ IMEA, l’ Ecole de Commerce de Besançon, que je dirigeais.

Son empathie naturelle, son parler direct, en plusieurs langues, son humour, ses analyses et avis concrets et pertinents avaient séduits l’auditoire de jeunes destinés à des responsabilités opérationnelles à l’international.

Au fil des années, à mon très grand plaisir, nos échanges ont perduré.

Ses nombreux écrits démontrent une analyse fine de l’actualité et du comportement de chacun, particulièrement utile dans le contexte sanitaire actuel.

Nos rencontres régulières me permettent d’apprécier les autres activités du professeur – sociologue, passionné de photographie et de musique. Deux arts qu’il pratique avec talent et qu’il aime faire partager. *Dominique Bouchet est un fervent défenseur de la langue et de la culture française. Qu’il en soit vivement remercié!

Jean Eberhard, Directeur Honoraire IMEA Besançon & Administrateur Alliance Frnçaise de Lyon, France.



A contemptuous message in Danish on my answering machine : "Move out of my country!" :
Here is someone asking me to leave Denmark “together with all other foreigners” as she says in Danish to my answering machine
Bouchet Go Home !